RESOURCES
“Get Out And Try . . . Waunakee”
Campaign 2020 Summary
The Village of Waunakee and Waunakee Area Chamber of Commerce recognize the serious negative impact of the COVID-19 pandemic on our local businesses. The Village and Chamber found it urgent to better understand and address this impact. The project involved conducting and analyzing comprehensive market research within the business community. Based on the research, a set of recommendations was issued to include a branded marketing campaign.
The market research made it clear that the vast majority of Waunakee area businesses had suffered severe negative impacts by COVID-19 and the subsequent mandated closures and limitations. While recognizing the necessary public health measures, the business community had been dealt a severe blow and businesses were struggling for their own survival. As such, a broad-reaching branded marketing campaign was devised labeled “Get Out And Try . . . Waunakee”.
Campaign Goals
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Inform the public that Waunakee businesses are “Open for Business”.
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Inform the public who are choosing to do in-person shopping that visiting businesses in Waunakee can be done safely. Local businesses are required to take precautions as prescribed by State and County Health orders.
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Educate consumers on what dining, shopping, recreational activities and services Waunakee has to offer, and ways in which businesses are safely accommodating consumers.
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Encourage Waunakee area residents to “Shop Local,” because most consumer needs can be met within Waunakee.
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Foster a sense of community by bringing local businesses and residents together safely.
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Build Business-to-Business relationships and cross-promotions to help sustain the local business community during these most difficult times.
HELP goat waunakee
Want to help with bringing the community and businesses safely together to experience everything our local Village has to offer. Learn more about how you can get involved.